At Monstercat, we take pride in knowing our vision and creativity is supported by those we love and care about. Our friends, families, fans, and colleagues are tremendous branches of support that create the thriving ecosystem that is Monstercat.
Today we’re launching the third round of our Monstercat x Vitaly Gold Chains. If you managed to snag one of these in our first or second launch, you were lucky! Each run of these pieces is limited and only available for a short period of time.
The Story of the Chain
What you may not know is the history behind this chain, the collaboration with Vitaly, and what these necklaces symbolize.
It all started with a fan just like yourself, a young man named Tyler Ricketts. Tyler had spent 4 months crafting a Monstercat logo out of metal in his shop class in high school. Tyler shared an image of his creation on social media, and we immediately sent him a message commending him on such a great job. Tyler sent us his original piece (also creating several more for other interested fans) and after seeing it in person, one of our team members, Mike Perrow, removed his pendant from the current necklace he was wearing, and slipped on this metal Monstercat.
Fast forward to the summer of 2014 and Mike was back in Ontario visiting his hometown. Still sporting the unique Monstercat pendant, he was spending time with a couple of friends who had established their own jewelry line called Vitaly. Since 2011, Vitaly has grown from an accessory line to a full apparel and lifestyle brand. With collaborations from all over the world, and placements in stores from Australia to North America and Asia, Vitaly has proven itself as a trendsetting brand, and they noticed Tyler’s metal pendant creation.
After Vitaly heard the story behind the pendant, they agreed to do a collaboration on the spot. Right there, with a combination of friendship, creativity, and a member from the community, the Monstercat chain was born.
Here we are today launching our third run of the Gold Monstercat x Vitaly Chains, and we couldn’t be more excited to share them with you. These individual pieces of art are a symbol of family, friendship, music, and creativity. They have created a bond between the Monstercat family, as well as Vitaly, and will always continue to symbolize the best aspects of our growing Family.
The Monstercat X Vitaly Chain
Available now in the Monstercat Shop
Back to home